Website Design That Gets Results - AND Search Engine OptimisationTuesday, 28 February 2012 from 09:00 to 12:30 (GMT)United Kingdom, |
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Event Details
Designing Websites That Get Results -
AND Search Engine Optimisation
Making Sure Your Website Really Works:
Easy to Understand Practical Workshop for Practitioners Who Want to Maximise their Online Results
Includes; “How to Optimise Your Website to get the Highest Ranking on Search Engines
Make Your Website Work More Powerfully For You - to Bring in More Profit as a Practitioner
A note from Jayney Goddard:
"If you’ve already put up your own website for your Practice – you know how complicated it can be to manage – and how confusing it is to understand what to do to make it work MORE EFFECTIVELY.
This half-day course is aimed at Practitioners who have already put up a website – or who are about to do it – and want to know more.
You’ll learn what you need to do to your website – as a Practitioner – to make it work more effectively to build your business. What you should be saying – and where this should be placed: What you need to have on your site and what you must avoid.
We'll be giving you straightforward, jargon, geek-free information that you can use right away, easily and effectively."
CPD? Yes, this event is registered with The Complementary Medical Association for 3 Hours CPD
On this workshop you'll learn exactly how to:
- Build a website that ‘works’ –for most practitioners their website is their online ‘brochure’ – essentially its your biggest and best advert! Most practitioners want it to attract – and educate - potential new clients– and even get bookings. If you want your website to help you bring in more bookings – then you need to attend.
- Take advantage of simple to use, free websites that you can build in about half an hour - to add to your online presence - if you can 'cut and paste' you can use these! They are a fantastic addition to your online 'portfolio' whether or not you already have a website. If you don't yet have one - this will be your solution!
- Quickly and easily add relevant, up-to-date new content to attract new – and existing – clients to your practice (and help you climb the search engine rankings)
- How to design your site so that it automatically gets a high search engine ranking (Search Engine Optimisation ‘SEO’) – discover the easy way to embed content, etc. that makes sure your website appears as high up on search engines as it possibly can.
- Make yourself stand out from the crowd (USP: Positioning: Proposition) - if every natural healthcare practitioner has a website up – what do you need to do on yours to ensure you appeal most to potential new clients?
- Design - Put the MOST IMPORTANT items on your website in the most viewed places – you can’t get everything in the same place; so what’s important; what are the key ‘hot spots’ on your site?
- How to measure and monitor your success – which easy website monitoring packages are best for you – and what to do about their results.
- Make YOUR site look stunning – design is important; it will affect your results. People get enticed by some key elements of design – and turned off by others. Make sure you follow Best Practice.
- How to make your website ‘sticky’ – learn how to involve your clients and potential new clients so that they stay longer on your site - with easy to control ‘sticky’ content.
- How to make your website interactive - learn how to involve your clients and potential new clients
- Make ‘Links’ that really work for you – learn the importance of ‘links’ – and how to use them the easy way. You'll also learn how to ascertain the 'search engine value' of links - and be able to differentiate between the links that will help you and those that could spell disaster!
- You’ll learn what you need to do with Twitter, YouTube, Google, FaceBook etc on your website – a quick overview of what needs to go on your site
(If you really want to know how to optimise your use of these and all other Social Media tools, you need to sign up for the 'e-Newsletter and Social Media' course as well - discounts apply for multiple course bookings)
In this New Media Age your website is a vital element in helping you build your Practice. Come along to this power-packed half-day course to ensure you get your website design, functionality and effectiveness working as powerfully as they can for you.
Overall - this Website Design for Practitioners course will position you as a Practitioner who is definitely a part of the modern world of 21st Century Medicine – a top Complementary Medical and Natural Healthcare Practitioner: One with your finger on the pulse of Today’s Technology.
Workshop Details:
Who Should Attend?
This workshop is aimed at Practitioners who already have a website up – or who are planning to get one in the near future.
It is invaluable for anyone who wants to optimise their online presence to help build their profile and their business.
The workshop is geared towards helping Complementary Medical and Natural Healthcare professionals achieve significant uplifts in the response from their websites.
Time: This workshop runs from 9.00am to 12.30pm with a short working break midway through the morning during which refreshments will be provided. Do also feel free to bring your own drinks and nibbles to keep your energy up.
Location: Our venue is located at St Mary Abbots Centre at Vicarage Gate in Kensington. It's a lovely venue in a leafy courtyard in the heart of London's bustling Kensington. Just over the road from St Mary Abbots Centre is the amazing Wholefoods superstore where you can get every healthy food know to woman and mankind!
Getting there: St Mary Abbots Centre is really easy to get to - High Street Kensington Underground Station is extremely close and there are numerous bus services from all over London. (Be warned though - there are several places in the area with similar names - so if you take a taxi do bring a map with you to show the driver so that you don't get dropped off in the wrong place (like we did first time we went!)
After you book: Upon booking on this site you'll receive a ticket emailed to you by return. This ALWAYS comes out - so if you haven't received it check your spam folder as thats where it may well be lurking! You'll need to bring your ticket with you.
Registration: Please arrive after 8.40am to go through the registration process as we will start at 9.00am sharp!
Alternative payments: We take PayPal and GooglePay - both of which are extremely safe booking systems.
Any questions? If you've any questions at all about this or any other of our training courses please email us or ring us on 0845 129 8434
CPD? Yes, this event is registered with The Complementary Medical Association for 3 Hours CPD
The small print – please read this – it is important:
Refunds: We are unable to offer refunds once the course is booked, however, if you find that you are unable to attend you may pass your ticket on to someone else - but you must let us know about this no less than 24 hours before the event.
More Natural Healthcare Business Building workshops in February and March - just click on the title for full information:
Becoming an Expert Broadcaster on TV, Radio, YouTube and Your Own Website - 27th February (morning)
Press and PR That Gets Results - 27th February (afternoon)
Business Building e-Newsletters + Social Networking to Get More Clients - 28th February (afternoon)
Make Your Advertising Really Work to Bring in More Clients and Build Your Business - 29th February (all day)
Expert Public Talks to Get More Clients - 1st March (all day)
Note: If you'd like to attend more than one course you'll be entitled to a 10% discount off your booking fee. To book on multiple courses please call us on 0845 129 8434.
Testimonials from some of Jayney's previous workshops:
Just wanted to drop you a line to say how incredibly valuable yesterday's workshop was for me. Although a little daunted by the mountain I must climb, I have faith in the guidance and knowledge that you and Dave gave me and it was exactly what I needed.
I am thinking about my USP today and am grateful to have a structure to work from.
It was wonderful to meet you and thank you for the inspiration.
My best wishes,Juliet Lewis, Bach Flowers, Reiki and Theta Healer.
Thanks so much to you and Dave for an exceptional course. It's an ideal package for the time-poor therapist with big ideas! So much packed in one day. Your and David's experience and approaches perfectly compliment one another and were truly inspiring. I have since re-designed my adverts & leaflets based directly on what I learned on the course - simple, practical, no-nonsense advice - and the results are a transformation. As well as providing excellent course content, the whole day & input of fellow delegates sparked off loads of ideas in my head, and got me really motivated again. There is still a lot that I plan to put into practice, but I'm off to a flying start! Vici, baby massage/yoga/music instructor, south London
Once again many thanks, Adem, Homoeopath
I did enjoy the workshop and was surprised that I actually had some of the things you suggested already in place. However, I was able to take away fresh ideas and a renewed enthusiasm to get myself known in our new locality. I felt as if I had been stood up and pointed in the right direction after having been given the confidence that I was a professional and an expert! Warm regards, Pauline
I thoroughly enjoyed the one-day workshop "Developing Your Professional Practice". It was both inspiring and hugely practical; packed full of the kind of valuable advice, information and resources that I need to ensure that I make a decent living out of my vocation. Thanks for a wonderful day. (Sarah Dickens, NLP Practitioner, Trainee Natural Juice Therapist)
"I've recently attended a wonderful seminar titled "Developing Your Professional Practice" organised by CMA and presented by Jayney Goddard. The seminar was packed with really useful and practical information and tips for developing a successful professional practice. Jayney Goddard is an exceptional presenter. Her knowledge, enthusiasm and presentation style were absolutely superb. I would highly recommend this seminar to both young and experienced practitioners. You will learn great strategies to attract new clients and increase your profit. This is a seminar you cannot afford to miss!" With the very best wishes, Akcelina Cvijetic, Nutritional Therapist, Life Coach, Master NLP Practitioner, Clinical Hypnotherapist, TFT Practitioner Dx
What an amazing day! I still can't believe the amount of ground we covered in such a short time and the workbooks ensured we came away with every scrap of that precious information safely to hand. I arrived very unsure of how I was going to keep my business going in the current economic climate. I left seeing it in a whole new light and armed with dozens of detailed ideas and strategies to take it to a new level. Don't miss this course! Janet Dedman, Holistic Therapist (Clinical Nutrition, Kinesiology, Allergy Testing, Reiki, IH Massage, EFT, Emotrance)
I thought the workshop was well presented and obviously there had been a lot of thought put into its content. The depth of knowledge and love of the subject shone through. The group asked some interesting questions which were answered fully and to the point. For me, the most important aspect of the workshop was that I felt supported and cared for. I felt that Jayney and Dave had our interests - as a group - at heart. Thank you very much to both of you. Workshop Testimonial from John Blosse
Last week I attended your workshop on 'Developing your Professional Practice' ......This week I have hit the ground running...
The day was filled with a good balance of teaching, questions and good practical answers. My attention could not have wandered even if it had wanted to.
I came away from your workshop not only with loads of good ideas of what I can do to get busier and how to be more professional but I also felt more positive, confident and motivated to get on and make things happen.
Thank you for a really interesting, practical and informative day. Also for the 'goodies' bag with all that useful information and helpful contacts. Many thanks, Best wishes, Androulla Kyprianou NAET, Naturopath, Homoeopath, EFT
Hi Jayney,
Thanks to you & Dave for an xlnt day last week. I'm already making attempts to change my email address from yahoo to my own domain. I intend to work through your pack and build it into my own 'lifestyle plan'(I struggle with the term 'business plan'). The real world has been scary until now. with a proper plan(in progress) and belief in it plus another stream of income, I'm more confident I can make it as a therapist & entrepreneur. I'm fed up with being in shadow, doubting myself, surely it's time to emerge into light and boldly too.
Darius Joseph
Dear Jayney
Thank you for a wonderful day, I really enjoyed it. I feel the workshop was extremely informative and will make a positive impact to my business. I am already looking forward to future meetings. Best Wishes, Chris
"Jayney Goddard's and Dave Hawkin's workshop exceeded all the expectations! It was very clear and concise, well researched, highly relevant, thought provoking and informative. It gave me lots of new ideas and insights on how to take my therapy practice forward to a whole new level. Jayney's unique combination of charm, charisma, sense of humour and professionalism are always such an inspiration. Highly recommended!" Bianca Madison-Vuleta, Nutritionist, Psychotherapist, PNI Practitioner
"Thanks so much for an informative and interesting day on Wednesday. The information you gave us was relevant, practical and easy to implement making it an extremely worthwhile experience. I feel full of inspiration and am already making use of the ideas you gave us to succeed in running a thriving Business." Amanda Atkins BA (Hons) Dip I.O.N (mBANT)
The workshop "Developing your Professional Practice" presented by Jayney Goddard was excellent. It was well presented, the content was both relevant and insightful and the day was logistically smooth.
Thank you Jayney!, Harry Dalford (Chairman of Trager UK)
The "Developing Your Professional Practice" Workshop delivered everything that it promised it would. Jayney and Dave were both inspirational speakers and shared their vast knowledge with us openly and honestly. The information was completely relevant and useful for my practice and I plan to begin implementing it all right away. The opportunity to network with other practitioners was also highly valuable. I cannot recommend this workshop enough - everyone should attend! Tanya Stocken Nutritional Coach
When & Where
St. Mary Abbots Centre
Vicarage Gate
London
United Kingdom,
W8 4HW
Tuesday, 28 February 2012 from 09:00 to 12:30 (GMT)
Add to my calendar
Hosted By
Jayney Goddard & Dave Hawkins
Jayney Goddard is one of the world's leading experts in the field of Complementary and Natural HealthCare. For the past 15 years, Jayney has held the post of President of the Complementary Medical Association - and has helped many thousands of practitioners to become successful - doing what they love!
Aside from her CMA activities, Jayney is a well known broadcaster and writer and is also a Fellow of the Royal Society of Medicine and a Fellow of the Royal Society of Public Health. Jayney Goddard's official website is at http://www.jayneygoddard.org
Dave Hawkins is formerly the Planning Director of the world's largest advertising agency - Ogilvy and Mather and was next on the Board of McCann Erickson. Since then, Dave has run his own highly successful award winning direct marketing agency. Dave has created some of the world's largest household name brands and he personally is a multi-award winning advertising and brand creation genius.